Concept: A high-energy, improvisational video showcasing a single athlete’s raw, unedited energy, inspired by a specific song. The ad captures the athlete’s spontaneous movements and expressions as they respond to the music, while also highlighting the efficiency and creativity of the small, six-person production team, including the director of photography (DP) who filmed while skating on roller blades.

Visuals: Dynamic, free-flowing shots of the athlete, emphasizing their natural movement and emotion. The video should have a raw, unfiltered aesthetic, reflecting the improvisational nature of the concept. Behind-the-scenes footage of the production team working efficiently and creatively, including the DP skating on roller blades, should also be included.

Team: DP: Rick Gustafson, Fitness Model: Vanessa Villegas, Makeup: Miranda Richards, Hair: Brian Christopher, PA: Seth Herrmann and Edited by: MADA Productions